Lettermark · Modern
Saddleback Coffee Roasters logo
A brand you can put to work.
Takeaway cup
In every hand that leaves the counter.
Storefront sign
Your name above the door.
Mug
A clean, professional look for everyday use.
Application examples. Physical items aren't included.
Start with this logo. Make it yours.
Add your business name, and we'll shape this design around your story.
About this design
- The idea
- A cup meeting the morning sun gives the name a friendly café feel without adding anything beyond the shop’s coffee identity.
- Layout
- Set a compact cup icon beside the exact company name. A simple sun peeks above the cup rim, while one curved handle gives the icon a relaxed, familiar feel.
- Lettering
- Use a softly rounded, humanist sans serif for “Saddleback,” paired with a smaller, refined serif for “Coffee Roasters.” Preserve the exact spelling and capitalization.
- Color
- Let terracotta carry the cup and the main name, with mustard for the rising sun and slate for restrained secondary lettering. Keep all forms flat and clearly separated.