Legal · Terms

Terms of service.

1. Agreement

These Terms of Service (the “Terms”) form a binding agreement between you and LogoFactory, Inc. (“LogoFactory,” “we,” our”) and govern your access to and use of the LogoFactory.ai website, applications, and related services (collectively, the “Service”). By creating an account or otherwise using the Service, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Service.

You must be at least 16 years old (or the age of digital consent in your jurisdiction, whichever is older) to use the Service. If you are using the Service on behalf of an organization, you represent that you have authority to bind that organization to these Terms.

2. Your account

You are responsible for the security of your account credentials and for all activity that occurs under your account. You agree to provide accurate information when creating an account, to keep that information current, and to notify us promptly of any suspected unauthorized access.

3. Description of the service

LogoFactory provides AI-assisted logo generation tools. You give us a brand brief; we use machine-learning models (our own and third-party providers') to generate candidate logo directions, then let you refine, finalize, and download brand assets. Generation, refinement, and downloads consume credits according to the pricing in effect at the time of use.

4. Credits, fees & refunds

The Service operates on a credit model. Credits are consumed when you start a generation, refinement, or paid unlock action. Current pricing — including the cost in credits of each action, the dollar price of credit packs, and any one-time finalize fees — is shown on our billing and homepage at the time you make the purchase. We may change pricing at any time on a forward-looking basis; price changes will not retroactively affect credits already purchased.

Refunds

  • Credit packs are refundable for fourteen (14) days from purchase, only to the extent you have not yet consumed the credits in that pack. Partially consumed packs are refundable on a prorated basis at our discretion.
  • Finalize / brand-kit purchases (one-time fees to download a finalized logo and its files) are non-refundable once the files have been delivered.
  • Statutory consumer rights — including any non-waivable rights under applicable consumer-protection law — are not affected by this section.

To request a refund, contact support@logofactory.ai with your account email and the transaction in question.

Free credits

New accounts may be granted free starter credits. Free credits have no cash value, are non-transferable, and may be revoked or expired at our discretion in the event of fraud or abuse.

5. Ownership of generated logos

As between you and LogoFactory, you own the final logo files you generate and download from the Service (each a “Generated Mark”), subject to the rights of third parties and the limitations in these Terms. You retain all rights in the brand inputs you supply (company name, brief text, reference colors, uploaded assets) and you grant us a worldwide, non-exclusive license to use those inputs to operate, improve, and provide the Service to you.

What we don't guarantee. AI-generated outputs are produced by statistical models and may incidentally resemble existing trademarks, copyrighted works, or designs. We make no representation that any Generated Mark is unique, registrable as a trademark in your jurisdiction, free of third-party rights, or suitable for any specific use. You are solely responsible for clearance, trademark search, and final legal review before relying on a Generated Mark commercially.

Public gallery for unpurchased marks

When you start a brief, the Service generates a set of candidate marks. If you do not purchase a finalized mark within seven (7) days of generation, LogoFactory may select one of the generated variants from your brief and add it to a public gallery on our website (the “Gallery”) and to the “Recently created” section of our marketing pages.

  • What we display: the visual mark itself, an AI-generated concept name (e.g. “Forge wordmark”), and a relative timestamp.
  • What we do not display: the company name you entered, your account email, your brief text, the website URL you supplied, or any other personally identifying information you submitted.
  • Filtering: we apply automated and manual review to exclude marks that, in our judgment, present a meaningful risk of trademark or copyright conflict before displaying them. We do not guarantee that filtering will catch every such issue.
  • Buying after the window: you may still purchase a Generated Mark after the seven-day window. When you do, LogoFactory will remove the corresponding mark from the public Gallery and will not use it in our marketing pages or promotional materials going forward. The commercial license granted in Section 6 then applies on the same terms as a within-window purchase.
  • License you grant us: by using the Service, you grant LogoFactory a worldwide, royalty-free, non-exclusive license to display, reproduce, and host the selected unpurchased variant in the Gallery, on our marketing pages, and in our own promotional materials, indefinitely. This license is contingent on the seven-day non-purchase window and applies only to the variant LogoFactory selects; you retain all rights in any other variants generated from your brief.
  • Takedown for legal cause: if you can show that a Gallery mark resembles a trademark you own or otherwise infringes your rights, email support@logofactory.ai with proof of rights and we will remove it promptly. The same goes for any rightsholder asserting a third-party claim — see Section 13.
  • No opt-out at brief time. The Gallery is a structural part of the Service. Continued use of the Service after these Terms take effect is your acceptance of this provision; if you do not wish to participate, do not generate a brief.

6. Commercial license

When you finalize and download a Generated Mark, LogoFactory grants you a worldwide, royalty-free, perpetual, non-exclusive license to reproduce, modify, display, and otherwise use that Generated Mark in connection with your business or personal brand, including:

  • websites, apps, social media, and digital marketing;
  • physical merchandise, packaging, and signage;
  • print collateral, advertising, and editorial use;
  • filing for trademark registration in your name (subject to your own clearance — see Section 5).

You may not (a) resell or redistribute Generated Marks as standalone stock assets to third parties, (b) use the Service to mass-generate marks intended for resale on stock or template marketplaces, or (c) claim that LogoFactory endorses any particular brand or business that uses a Generated Mark.

7. Acceptable use

You agree not to:

  • generate logos or marks that infringe a third party's trademark, copyright, or other intellectual property rights, or that you do not have authorization to use;
  • use the Service to create marks for hate speech, harassment, sexually explicit content involving minors, or content that promotes violence or illegal activity;
  • attempt to bypass credit limits, rate limits, watermarks, or other access controls;
  • reverse-engineer, decompile, or extract the underlying machine-learning models;
  • use automated means (scrapers, bots) to access the Service beyond what we expressly permit, or use the Service to train a competing AI logo product;
  • introduce malware, attempt unauthorized access, or interfere with the integrity of the Service.

8. Third-party services

The Service relies on third-party providers — including but not limited to Stripe (payments), email and authentication providers, cloud hosting, observability tools, and machine-learning model providers. By using the Service, you agree that we may share the minimum information necessary with those providers to operate the Service, as further described in our Privacy Policy. Their terms govern your use of their services and we are not responsible for their acts or omissions.

9. Disclaimers

THE SERVICE AND ALL CONTENT, INCLUDING GENERATED MARKS, ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. TO THE MAXIMUM EXTENT PERMITTED BY LAW, LOGOFACTORY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE.

10. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL LOGOFACTORY, ITS AFFILIATES, OR ITS SERVICE PROVIDERS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES, INCLUDING LOST PROFITS, LOST GOODWILL, OR BUSINESS INTERRUPTION, ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

LOGOFACTORY'S TOTAL AGGREGATE LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID TO LOGOFACTORY IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS ($100). SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES; IN THOSE JURISDICTIONS THIS SECTION APPLIES TO THE MAXIMUM EXTENT PERMITTED.

11. Indemnification

You agree to defend, indemnify, and hold harmless LogoFactory and its affiliates from any claims, damages, liabilities, and expenses (including reasonable attorneys' fees) arising out of (a) your use of the Service in violation of these Terms, (b) your use of a Generated Mark, including any third-party intellectual-property claim that arises from your particular use of that Mark, or (c) content you submit to the Service.

12. Termination

You may stop using the Service at any time. We may suspend or terminate your access if we reasonably believe you have violated these Terms, if your account is inactive for an extended period, or as required by law. On termination, the license granted in Section 6 to Generated Marks you have already finalized and downloaded survives.

13. Changes to these terms

We may update these Terms from time to time. Material changes will be communicated via the Service or by email at least seven (7) days before they take effect, except when changes are required for legal or security reasons. Continued use of the Service after a change takes effect constitutes acceptance of the updated Terms.

14. Governing law & disputes

These Terms are governed by the laws of the United States and the state in which LogoFactory is incorporated, without regard to its conflict-of-laws principles. Any dispute arising out of or relating to these Terms or the Service will be brought exclusively in the state or federal courts of that jurisdiction, and the parties consent to personal jurisdiction there. Nothing in this section limits any non-waivable consumer-protection rights you may have under the laws of your country of residence.

15. Contact

Questions about these Terms? Email support@logofactory.ai, or use the form on our contact page.