Wordmark · Sports
Sweat Equity Fitness logo
A brand you can put to work.
Wall sign
Above every workout.
Water bottle
In every member's hand.
Mug
A clean, professional look for everyday use.
Application examples. Physical items aren't included.
Start with this logo. Make it yours.
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About this design
- The idea
- A confident bull face above the name gives Sweat Equity Fitness a straightforward mascot for strength-focused coaching.
- Layout
- A forward-facing bull head sits above “Sweat Equity Fitness.” Keep the face symmetrical and pared back to broad shapes, with a confident grin and strong horns for a compact mascot mark.
- Lettering
- Set “Sweat Equity Fitness” beneath the character in a sturdy, readable sans serif, such as Montserrat SemiBold.
- Color
- Use navy (#14213D) for the bull’s main silhouette and the name, with gold (#C9A227) for the horns and a few bold facial accents. Keep both colors flat and clearly separated.